Imagine spending hours optimizing your site for a keyword, only to discover that no one searches for that keyword or that a slightly tweaked keyword gets 5 times the traffic. How would you feel? The solution, hit the bullseye the first time itself. Follow the simple steps given below and your website will be rearing to go. Continue Reading

Every time you want to find something on the internet, you use search engine. You open up you favourite search engine and type in the relevant words. Have you ever wondered, what exactly happens when you click on search. Continue Reading

As a novice SE Optimizer, I once searched for the same word on 4-5 popular search engines and to my great surprise I saw that the results weren’t the same. Though the top 20 results were nearly same, they were in different order & some search engines had the same results in 30-50th position.

Thats when I realised that each search engine works in its own way. Neither are they dependent on each other nor is their optimization algorithm remotely similar.

The moment we see a website we notice its design, the colour, graphics, effects. But what a search engine notices is the Content!! The basic steps of how a search engine works are: Continue Reading

The proper term for the process is known as SEO, or Search Engine Optimization. SEO is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

A good search engine optimization is a very basic procedure. A successful search engine optimization campaign will contain these listed points: Continue Reading

Points To Remember While Building Your Web Pages :

• Use keywords only after a keyword analysis.

• Keep other keywords in mind as well.

• Pick phrases for each page to optimize.

• Dont have too many levels of sub directories.

• Create a good TITLE for your HTML page.

• List your keywords in KEYWORDS META TAG.

• A good DESCRIPTION META tag always helps.

• Try and reduce the number of images, replace them with the actual text if possible.

• Highlight your keywords using Bold, Italics, bullets.

• Place the important keywords on top & use them multiple times in the course of the page. Continue Reading