Before Google came into the picture, submitting your website to search engines was pretty much the way to get listed in them & probably rank as well. When Google hit the scene, Search Engines were all about indexing as many web sites as possible. Google with its mindset of being different decided to add more strategies for websites to rank well. One of them was “Link Popularity” or “Backlinks”.

• Backlink – A link back to your website.
• Link Popularity – A web page with the most number of quality backlinks will enjoy link popularity & In turn high Page Rank.
• Page Rank – PR is Rank given by Google on a scale of 1- 10 to rate the popularity of a web page.

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Breadcrumb Trail:

Also called as “Breadcrumb” is a kind of navigation structure and has immense SEO value. A Breadcrumb Trail helps the user identify the category and section of the webpage he is in. Breadcrumb trails are generally found in websites with large amount of content which is organized hierarchically.

A Typical Breadcrumb Navigation looks like:

Homepage >> Section name >> Category Name >> Page Title

Kittu K >> SEO Tips Tricks & Techniques >> Breadcrumb Trail

Each Breadcrumb Trail element is linked to its relevant page on the left & right side of the “>>” symbol. Continue Reading

You require a robots.txt file only if you don’t want searchbots to crawl and therefore index certain pages. i.e you want to block particular pages of your website from coming in search results of search engines. If you want your entire site to be indexed, you don’t need robots.txt file in the first place.

Robots.txt is simply an ASCII text file placed at the root of your domain.

For example, http://www.domainname.com/robots.txt. Continue Reading

Keyword Density is the the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. There are a lot of SEO tools available in the market which help in determining the keyword density.

Listed below are some free keyword density checker tools, one can compare the results of these tools to get accurate results; i.e Keyword Density has to be balanced. Less keyword density will not achieve the desired result and a extremely high keyword density might get your website flagged for “keyword spamming”.

Also Read,

• Importance of Keywords in SEO.
• How to Do a Self Keyword Analysis.
• Free Keyword Suggestion/ popularity tools.

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In the previous post, we learned what is Black Hat SEO, and why it is used by a lot of people. Let us see some of the most common ways in which Black Hat SEO is used by webmasters.

Keyword Stuffing & Stacking:

Both these terms are used interchangeably by people. We all have come across webpages where some terms have been used again & again, sometimes even invisible to users. Keyword stuffing & stacking is one of the oldest methods used to trick search engines & search engines are well aware of this and are always on a lookout for such websites. Though their will be times when such pages go unnoticed by the search engines. Continue Reading