You require a robots.txt file only if you don’t want searchbots to crawl and therefore index certain pages. i.e you want to block particular pages of your website from coming in search results of search engines. If you want your entire site to be indexed, you don’t need robots.txt file in the first place.

Robots.txt is simply an ASCII text file placed at the root of your domain.

For example, http://www.domainname.com/robots.txt. Continue Reading

We all have that one favourite website / blog we keep going back to for detailed information. There are times when we goto the site / blog and see that their are no new updates available.

How would it be if the website itself told you everytime their was a update or a new post by a author. Awesome right? Bingo. Thats RSS for you. Acronym for Really Simple Syndication or Rich Site Summary. Some others call it “news feeds” or the best one is “Subscribtion”. Continue Reading

The proper term for the process is known as SEO, or Search Engine Optimization. SEO is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

A good search engine optimization is a very basic procedure. A successful search engine optimization campaign will contain these listed points: Continue Reading

For the year 2009, the Top Search Engines are :

• Google : With 73.66% search conducted on it.
• Yahoo : With 15.55% search conducted,
• MSN : with 5.64% search conducted and
• ASK : with 3.81% search conducted on it.

One thing is sure, one cannot underestimate any of them, neither google, nor ASK. ASK definetly has less search going on for it but each search engine has its loyal customer base; and as a optimizer, we simply cannot ignore or avoid it. Continue Reading