A Blog or Weblog is one of the best featured of Web 2.0. In fact, you are reading a blog right now. A blog is like an online journal which contains content in chronological order with the latest content on top. It allows its readers to comment on each post.

From SEO point of view, search engines love blogs as they get updated frequently. If you are a business owner, then starting a blog can help you widen your customer base, help you get feedback instantly which is very helpful in developing effective business strategy. Continue Reading

In my previous post, I laid out the importance of having quality backlinks to a website.  Submitting a website’s URL to Search Directories is the easiest and most popular way to get quality backlinks.

If you are a beginner, there is bound to be some confusion between “Search Engines” and “Search Directories”  initially.  One should know that the process of submitting to a search engine and a search directory is completely different. Continue Reading

Before Google came into the picture, submitting your website to search engines was pretty much the way to get listed in them & probably rank as well. When Google hit the scene, Search Engines were all about indexing as many web sites as possible. Google with its mindset of being different decided to add more strategies for websites to rank well. One of them was “Link Popularity” or “Backlinks”.

• Backlink – A link back to your website.
• Link Popularity – A web page with the most number of quality backlinks will enjoy link popularity & In turn high Page Rank.
• Page Rank – PR is Rank given by Google on a scale of 1- 10 to rate the popularity of a web page.

Continue Reading