As a novice SE Optimizer, I once searched for the same word on 4-5 popular search engines and to my great surprise I saw that the results weren’t the same. Though the top 20 results were nearly same, they were in different order & some search engines had the same results in 30-50th position.

Thats when I realised that each search engine works in its own way. Neither are they dependent on each other nor is their optimization algorithm remotely similar.

The moment we see a website we notice its design, the colour, graphics, effects. But what a search engine notices is the Content!! The basic steps of how a search engine works are: Continue Reading

The proper term for the process is known as SEO, or Search Engine Optimization. SEO is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

A good search engine optimization is a very basic procedure. A successful search engine optimization campaign will contain these listed points: Continue Reading

For the year 2009, the Top Search Engines are :

• Google : With 73.66% search conducted on it.
• Yahoo : With 15.55% search conducted,
• MSN : with 5.64% search conducted and
• ASK : with 3.81% search conducted on it.

One thing is sure, one cannot underestimate any of them, neither google, nor ASK. ASK definetly has less search going on for it but each search engine has its loyal customer base; and as a optimizer, we simply cannot ignore or avoid it. Continue Reading