November and December have been good for one of my clients; it’s a Pharmaceutical Manufacturing Company based in India. They have received a lot of International inquiries ever since we activated Google AdWords for them. The conversion rate jumped up 200% in a month and is going great guns.

Organic SEO is shaping up well for them. They are ranking well for quite a lot of pharmaceutical products. And why am I you telling all this? The reason being, when the website was launched a few months back, the chances of the website being PR5 and ranking well were remote. Continue Reading

Before I begin, A very Happy and Prosperous New Year to all of you. I had 10 days of leave from work, I traveled quiet a lot and I am a very very happy girl right now!!! Now, Back to Business. 

Funny I should write on this topic – What To Blog About; after 6 months of blogging. I sit on my table on 2nd of January 2010 and wonder, What topic to blog about? What should I write about next? and mind you, Search Engine Optimization, Search Engine Marketing are vast!!! There is humongous amount of data out there and data that comes in everyday to blog about.

Continue Reading

In the previous post, we learned what is Black Hat SEO, and why it is used by a lot of people. Let us see some of the most common ways in which Black Hat SEO is used by webmasters.

Keyword Stuffing & Stacking:

Both these terms are used interchangeably by people. We all have come across webpages where some terms have been used again & again, sometimes even invisible to users. Keyword stuffing & stacking is one of the oldest methods used to trick search engines & search engines are well aware of this and are always on a lookout for such websites. Though their will be times when such pages go unnoticed by the search engines. Continue Reading

SEO means improving the traffic to a website by natural or organic means. While Black Hat SEO – also called as Spamdexing uses incorrect means of displaying text to search engine spiders in order to rank well in the search engines. This techniques ends up degrading the user experience with search engines.

That is why, a lot of search engines are always on a lookout for websites implementing Black Hat SEO techniques. Isn’t it weird- We dont know how the search engines rank web page. For if we knew the webpage ranking technique, we could easily fool the search engine into ranking in top 10 atleast.

Continue Reading

As a novice SE Optimizer, I once searched for the same word on 4-5 popular search engines and to my great surprise I saw that the results weren’t the same. Though the top 20 results were nearly same, they were in different order & some search engines had the same results in 30-50th position.

Thats when I realised that each search engine works in its own way. Neither are they dependent on each other nor is their optimization algorithm remotely similar.

The moment we see a website we notice its design, the colour, graphics, effects. But what a search engine notices is the Content!! The basic steps of how a search engine works are: Continue Reading