It’s been a month since I have written on my blog & I am ashamed. Totally ashamed. Only a first rate article will help me get rid of my guilt now. If you are thinking, here comes another article on improving website performance, keep reading. I am working on improving the site performance of my website & the results will be for all to see and learn from. So, here goes. This article is first in the series of improving website performance. Continue Reading

Imagine landing on a website which takes ages to load. What would you do? There is little doubt that you would hit the back button and click on the next search result. In this day and age, having a website which loads slowly is a crime. You going to waste the visitors time and he will for this very reason never click on the search result containing your URL.

Website loading time can be categorized as a website performance factor. Google’s goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow internet connections). The higher your website performance stats, chances are Google will give it a slight push towards the top results.

Site Performance is an experimental Webmaster Tools Labs feature that shows you latency information about your site. It shows you the average page load time for pages in your site, the trend over the last few months, and some suggestions on how to make the pages load faster. Page load time is the total time from the moment the user clicks on a link to your page until the time the entire page is loaded and displayed in a browser. However, there is one glitch. The data is collected directly from users who have installed the Google Toolbar and have enabled the optional PageRank feature

There are a number of free online website performance tools available online that will help you reduce your web page load speed. Continue Reading

A FOREVER FACT: There is always something new to learn in SEO. Today I came across code to text ratio factor in SEO. I researched a bit on it and came out a little confused. Let’s begin from the beginning. In Simple terms, Code to text ratio is calculated by search engines to judge the relevancy of a web page. It is a simple ratio of code to text present in a web page. A higher code to text ratio gives your website a better chance of getting a good page ranking. Continue Reading

Meta tags provide website related Information to search engines. This information helps search engines to accurately crawl, index and return your site in search results.

<meta name=”robots” content=”…, …, ….”>

This Meta tag controls how search engines crawl and index the page. The “robots” meta tag specifies rules that apply to all search engines, the “googlebot” meta tag specifies rules that apply only to Google. Continue Reading

Google, the Search giant has done it again. Google has rolled out Google Instant from its search factory. The idea of Google Instant is simple- Search as you type. My first thought on reading about Google Instant was, doesn’t Google already provide the option of automatic dropdown suggestion. How is Google Instant different?

As I logged into Google and turned Instant on, I realized what Google Instant is all about. I was able to see the search results along with the autocomplete suggestions while I was typing the search query. Continue Reading