First things first, I sincerely apologize for blogging after so long. I have been dead busy and have ignored my precious little blog for months now. Shame on me! I will really try hard to write once a week. I need discipline. Also, I have learned so much in the past few months which I want to share with all of you. Here is the first post in that series.  Continue Reading

Every organization that has a web presence and leverages it to get clients understands the importance of a website. Their website is like a holy grail to them, their temple which they visit every single day. Now, Every business also has a seasonality aspect attached to it.

An organization which arranges “summer camp” throughout the state will add a lot of jazz to its website just as summer begins. Their marketing whizkids will come up with deals, special offers and wide range of camping trips to lure parents into sending their kids for their camps. Of course, this means that a lot of new web pages (about camping at new places) will be added and a lot of old pages will be deleted from the website. The homepage of course will be revamped as well. Continue Reading

One of the most common questions I have come across Is, Can I learn SEO? The answer is, absolutely anyone and everyone can optimize their website. The question is, can you invest sufficient time and efforts on your website? Once the initial excitement wears off and results are not in sight, many novice optimizers lose interest in the process. What they don’t understand is that time and patience is an integral part of SEO. Google isn’t going to place your website on top in a snap.

If you are determined to see your website through, do your homework on the process of SEO. It’s rightly said that half knowledge is dangerous. You have to ensure that your website doesn’t end up getting banned from search engines. All because of some point you overlooked. Continue Reading

Q1) What is Gzip Compression for the web?

Gzip compression is one of the most effective methods of decreasing your webpage load time. It’s simple, easy to implement & most of the modern browsers support Gzip compressed files.

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When you set the correct HTTP caching headers, you get a double win because revisits to your web pages load faster and there is less load on your web server. You can read more on HTTP caching: http://code.google.com/speed/articles/caching.html

Even the Apache website gives excellent examples.

a. http://httpd.apache.org/docs/2.0/mod/mod_expires.html
b. http://www.askapache.com/htaccess/speed-up-sites-with-htaccess-caching.html

HTTP caching is complicated only if you make it so. Read the documents patiently and you will be able to create your own HTTP caching code. If you are not sure about handling your .htaccess file,
a. Ask a person who does or
b. Keep a backup of the htaccess file & replace immediately if something goes wrong.

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