Every SEO / SEM Analyst has heard the following at least once from a client.

“I want a lot of visitors on my site. I launched my site a week ago and my site doesn’t rank in on the top. I want RESULTS!! NOW!!!”

That’s when I suggest them Pay per click advertising. What’s the difference? While SEO will get your website a decent amount of traffic in a few months, PPC will get your site traffic instantly. But of course, Pay per click advertising is not so simple. At least, now it is not. Over the past few years, the competition has increased ten folds. The online market is congested with all sorts of advertisers. An ad which would cost you $0.20 a few years back will cost you $3-4 now, or even more.

I believe that every Search engine optimizer should know Pay per click advertising. Having the knowledge of both SEO and SEM gives you an edge over other search analysts. Therefore, I present to you the best pay per click advertising blogs. Tada. Continue Reading