Google Analytics Videos | Google Analytics Video Tutorials By Avinash and Nick

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Collection of Google Analytics Videos Featuring Avinash & Nick

Posted on 22 May 2011 by Kittu

Every week/ month, Google Evangelist Avinash and Nick answer questions to satiate the thirst of all Google Analytics followers. In each session, they compile a list of questions sent to them by visitors all over the world. They answer these questions systematically and most importantly, in simple language. The sessions are fun, easy to understand and provide you with information to leverage this awesome free tool called Google Analytics.

Personally, I love these videos and wait eagerly for the next one to release. The videos are displayed in the descending order with the latest video on top. Have Fun. Keep Learning.

Web Analytics Video #18 with Avinash and Nick

Topics Discussed:

(0:12) Best way to integrate Google Website Optimizer and Google Analytics
(1:21) Getting the page title next to the all navigation report
(2:18) Why clicks and visits might not match between AdWords and Analytics
(3:43) Preventing URL tracked with campaign tracking being indexed by Google
(5:04) Is there a downtime using ga.js (tracking code). And the benefit of async?
(7:04) Why you see other in the top landing pages report?
(9:06) Why you see self-referrals in Google Analytics
(10:41) Tracking banners and internal campaigns
(12:45) Combining the search referrers to a group of pages
(13:55) Tracking the number of clicks that happen between domains
(15:48) Is there a Pod cast on iTunes?
(16:20) Google Website Optimizer
(17:22) Differentiating between video click referrals
(18:16) Using matched search query term without auto-tagging

Web Analytics Video #16 with Avinash and Nick

Topics Discussed:

(0:34) Detecting new local search engines in Google Analytics
(1:11) Effects of browser Do Not Track features on Google Analytics
(2:50) Is there anything you can do to reduce sampling in reports
(4:56) Measuring visitors who have visited one page for more than 30s
(5:50) Is passing a random visitor id in a visitor level custom var allowed?
(7:03) Tracking Google Places paid ad referrals
(8:18) Using jQuery to track outbound links
(9:18) Ways to filter or segment on the day of week
(10:05) When will Google Analytics work on devices that don’t support Flash
(11:06) How to track e-commerce and goals that happen on a 3rd party site
(12:37) Unique visitor metrics now available through the API
(14:38) Tracking Ecommerce transactions in one web property in different profiles
(15:45) Is it OK to track the name and email address with Google Analytics
(16:23) Can you use events to track outbound links on your site

Web Analytics Video #12 with Avinash and Nick

Topics Discussed:

(1:45) Why does you own site show in the Referring Sites report?
(3:15) Is there any way to export more than 5 columns in a pivot report?
(4:15) Getting app integrations migrated to async tracking
(5:55) Is there a way to grant read-only access to Website Optimizer?
(6:50) How to cross IDs set in Custom Variables with other GA data
(8:50) In which report can you find the PPC search terms (not bid terms)?
(10:20) Tracking links from emails that point to sites not being tracked by GA
(12:25) Thoughts about optimizing the async code
(15:15) If a user keeps clicking every 29 minutes, can a session last for 9 days?
(16:50) What could cause advanced segments on reports to have different totals?
(18:28) Why should people use other web analytics products when GA is free?
(20:50) Does GA track transactions in the same session or across session?
(21:08) How to get the goal funnel data through the API?
(22:28) What does “other” mean in the traffic sources overview reports?
(24:18) Is it possible to get segment-able motion charts?
(25:42) Why do product revenue and transaction revenue show different values?
(27:36) Where you can find unique visitor data in Google Analytics
(29:35) Why do advanced segments that match pages return other pages?
(31:22) Is it possible to export data from one account into another account?
(33:08) How to link multiple AdWords accounts to one Google Analytics account
(34:15) How to distinguish website referrals from desktop applications

Web Analytics Video #11 with Avinash and Nick

Topics Discussed:

Google Website Optimizer and the ga.js async tracking code issue
What is considered Personally Identifiable Information (PII)?
Teaching Google Analytics the location of your local __utm.gif image
Implementing ecommerce tracking with multiple currencies
Goal names in Google Analytics
Similarities and differences between Visitors and Unique Visitors metrics
Lovely opportunities for developers to build products using our API
Reasons why utm_content values show up as (not set)
Best practices for applying segments to specific pages (cool answer!)
Implementing ecommerce tracking if you don’t have an order id
Using advanced filters in the connection speed report
Why the value “other” shows up in your reports
Tracking how a visitor finds a site the first time for attribution
Correlating business data with Google Analytics data

Web Analytics Video #10 with Avinash and Nick

Topics Discussed:

Tracking un-subscriptions with negative values
Best practices tracking social media
Sources of keywords outside of Paid Search to help site optimization
Custom reports sorted by date
Tracking form validation with Google Analytics
Why Exit Rate is 0% in the Google Analytics navigation summary report
Tips to avoid sampling on landing pages
Configuring Google Analytics to track test and production environments
Comparing Google Analytics and Webmaster tools
Best practices for tracking PDF downloads
Getting the full referring URL in Google Analytics
Sharing custom reports with advanced segments
Best way to find keywords from mobile traffic
Tracking dimensions over time in Google Analytics
Tracking the impact of interactive TV

Web Analytics Video #9 with Avinash and Nick

Topics Discussed:

How to track each referral source overtime for visitors
How to share custom segments and reports with other people
Getting transaction data for only one referral source
Is there a place to share Google Analytics code snippets and regular expressions?
Cross domain tracking when users right-click and open in a new window
How you need to think about Page Speed and Google Analytics
Using the comparison report with two date ranges (and hypercube space)
Sending historical or futuristic data into Google Analytics
Why eCommerce reports do not match an eCommerce backend system
Tracking commas instead of decimals for revenue in eCommerce
Tracking pigViews (just watch the video
Reporting on content consumption (like pageviews) by keywords
Setting the visible number of rows in reports
How to normalize keywords to replace underscore with spaces
Best practices on upgrading to async tracking code
Best practices to report on cities in a particular state

Web Analytics Video #7 with Avinash and Nick

Topics Discussed:

Test your tracking implementation without waiting for the data to appear in reports.
How GZip compression works for the tracking code.
Retrieving the value for visitor level customer variables.
Adding annotations via the API.
Why do searches from Google Image Search appear as referrals in Google Analytics?
Why do I see self-referrers to my site (my site referring to itself)?
How to detect new search engines in Google Analytics?
Fixing site overlay to not distinguish two links pointing to the same page.
How to exclude internal users now that _setVar is deprecated.
Why does (not set) appear as page titles in reports?
What is the best way to begin with web analytics? How do you focus?
Why do longer date ranges return different results?
How can you use the Motion Chart bar graph?
Best practices for setting up conversion goals for e-commerce sites.

Web Analytics Video #6 with Avinash and Nick

Topics Discussed:

What you can do if you get spammed page views in your Analytics Account.
How to collect e commerce tracking variables on 3rd party shopping carts.
Issues with maintaining campaign information with 3rd party shopping carts.
How do links from competitors show up in your referring sources site?
How to find Singapore in the Google Analytics map overlay.
How to see referring URLs in the campaign report.
How Google Analytics treats conversions from multiple sources in the same visit.
Why certain referrals like search can have a number of page views but 0 visits.
Computing page influence to conversion and the Google Analytics $Index metric.
How events effect and sometimes lower the bounce rate.

Web Analytics Video #5 with Avinash and Nick

Topics Discussed:

Tracking online conversions and success for small, local, businesses
Tracking the number of times a visitor converts in one visit
How the e-commerce conversion rate can be greater than 100%
How you can change the duration of Google Analytics campaigns
How you can differentiate between paid and organic search in Google Analytics
What is the recommended % balance between branded and category terms
Why is time spent 0 for visits with 1 page/visit
Why unique visitor numbers are higher than visits
How visits and unique page views are calculated
Would survey and qualitative help measure “engagement” ?
How to best track mailto: links on your site
What are the best practices for using virtual page views, event tracking and custom variables?
How to see dimensions and metrics by location
Where to find custom variables reports Google Analytics

Web Analytics Video #4 with Avinash and Nick:

Topics Discussed:

Tracking social media referrals in Google Analytics
Why do I see clicks with 0 visits in Google Analytics keyword reports
Does sharing data with Google Analytics have an impact on Organic Search rankings?
How to track Google custom site search engines in Google Analytics
In keyword reports how to change ‘+’ characters into whitespaces
How advanced profile filters work
Best practices for reporting user “engagement”
What insights can you gain from the content drilldown report
How can one change the cookie duration of visits
How does one become excellent at web analytics

Web Analytics Video #3 with Avinash and Nick:

Topics Discussed:

How to group referrals from common sources
How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
Strategies to track websites that support different languages
The value of using Google Analytics on You Tube partner channels
Troubleshooting discrepancies in Google Analytics Data
Best practices for implementing E-commerce tracking for E-commerce sites
Simplifying customizing the date range in GA
How to track segments of users who interact with internal referrals/cross sell campaigns
Tracking Social Media campaigns

Web Analytics Video #2 with Avinash and Nick:

Topics Discussed:

Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
Ways to report total number of keywords over time
Benefits to tracking transactions as conversion goals
Tracking unique visitors to specific web pages
Path analysis for keyword reports — why it’s bad and what to do instead
How Google Analytics can be used on affiliate sites
How site owners can exclude themselves from being tracked by Google Analytics
How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)

Web Analytics Video #1 with Avinash and Nick:

Topics Discussed:

How is bounce rate calculated
Effect of search bots on data collection
Finding a benchmarking category for sites that don’t fit into any particular benchmark category
What is the best way to identify landing pages with high bounce rate
How to find new keywords to improve content performance
Effects of private browsing and incognito mode on data collection