The main purpose of an article’s title is to grab the attention of the reader. The title should be compelling enough to make the visitor read the entire post. As a site optimizer, this doubles up your task. You need to write an article title which is both search engine friendly and attention grabbing. If you lose the balance, you may rank well in the search engines, but due to a shabby title- no visitor will enter your site.

A title forms the first line of every search result and is the first thing a visitor sees about a website. In fact, many visitors enter the website upon reading the title and without so much of a glance towards the description. Continue Reading