I am currently reading Chapter 4 of Avinash Kaushik’s book, Web Analytics 2.0 & its title goes, ‘The Awesome World of Clickstream Analysis: Practical Solutions’.

And it is truly an awesome world full of fascinating metrics out there. How wonderful would it be to know what the visitors are doing on your site, if your website is good enough to hold their attention and make them come back for more? But, can you really rely on one analytics tool to get all this information? Continue Reading

I recently received a copy of Avinash Kaushik’s latest book, Web Analytics 2.0 at my door step and I must admit it’s a fantastic read. You have to grab a copy before your competition does.   By the time I reached chapter 2, I was convinced that I need to use more than one Web Analytics tool. Why? because of the huge amount of data which is sitting right there to be grasped, understood and utilized to improve the efficiency and performance of a website. Continue Reading