Web page footer is the most underutilized part of a webpage. At least, it was for some time. Over the last few years, creative brains all around the world revamped this tiny space into something that holds a lot of importance today. And, not just from the point of view of a web designer but also search engine optimization.

Generally, Web page Footers contain the privacy policy, credit links and a lot of data which the webmaster doesn’t think worthy of putting at the top of a web page. Well, times have changed and we are in an era of well designed, classy and feel good footers which are used for a score of things. Continue Reading

Every week/ month, Google Evangelist Avinash and Nick answer questions to satiate the thirst of all Google Analytics followers. In each session, they compile a list of questions sent to them by visitors all over the world. They answer these questions systematically and most importantly, in simple language. The sessions are fun, easy to understand and provide you with information to leverage this awesome free tool called Google Analytics.

Personally, I love these videos and wait eagerly for the next one to release. The videos are displayed in the descending order with the latest video on top. Have Fun. Keep Learning. Continue Reading

A Blog or Weblog is one of the best featured of Web 2.0. In fact, you are reading a blog right now. A blog is like an online journal which contains content in chronological order with the latest content on top. It allows its readers to comment on each post.

From SEO point of view, search engines love blogs as they get updated frequently. If you are a business owner, then starting a blog can help you widen your customer base, help you get feedback instantly which is very helpful in developing effective business strategy. Continue Reading

November and December have been good for one of my clients; it’s a Pharmaceutical Manufacturing Company based in India. They have received a lot of International inquiries ever since we activated Google AdWords for them. The conversion rate jumped up 200% in a month and is going great guns.

Organic SEO is shaping up well for them. They are ranking well for quite a lot of pharmaceutical products. And why am I you telling all this? The reason being, when the website was launched a few months back, the chances of the website being PR5 and ranking well were remote. Continue Reading

Before I begin, A very Happy and Prosperous New Year to all of you. I had 10 days of leave from work, I traveled quiet a lot and I am a very very happy girl right now!!! Now, Back to Business. 

Funny I should write on this topic – What To Blog About; after 6 months of blogging. I sit on my table on 2nd of January 2010 and wonder, What topic to blog about? What should I write about next? and mind you, Search Engine Optimization, Search Engine Marketing are vast!!! There is humongous amount of data out there and data that comes in everyday to blog about.

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I am currently reading Chapter 4 of Avinash Kaushik’s book, Web Analytics 2.0 & its title goes, ‘The Awesome World of Clickstream Analysis: Practical Solutions’.

And it is truly an awesome world full of fascinating metrics out there. How wonderful would it be to know what the visitors are doing on your site, if your website is good enough to hold their attention and make them come back for more? But, can you really rely on one analytics tool to get all this information? Continue Reading

I recently received a copy of Avinash Kaushik’s latest book, Web Analytics 2.0 at my door step and I must admit it’s a fantastic read. You have to grab a copy before your competition does.   By the time I reached chapter 2, I was convinced that I need to use more than one Web Analytics tool. Why? because of the huge amount of data which is sitting right there to be grasped, understood and utilized to improve the efficiency and performance of a website. Continue Reading