A Blog or Weblog is one of the best featured of Web 2.0. In fact, you are reading a blog right now. A blog is like an online journal which contains content in chronological order with the latest content on top. It allows its readers to comment on each post.

From SEO point of view, search engines love blogs as they get updated frequently. If you are a business owner, then starting a blog can help you widen your customer base, help you get feedback instantly which is very helpful in developing effective business strategy. Continue Reading

November and December have been good for one of my clients; it’s a Pharmaceutical Manufacturing Company based in India. They have received a lot of International inquiries ever since we activated Google AdWords for them. The conversion rate jumped up 200% in a month and is going great guns.

Organic SEO is shaping up well for them. They are ranking well for quite a lot of pharmaceutical products. And why am I you telling all this? The reason being, when the website was launched a few months back, the chances of the website being PR5 and ranking well were remote. Continue Reading

Before I begin, A very Happy and Prosperous New Year to all of you. I had 10 days of leave from work, I traveled quiet a lot and I am a very very happy girl right now!!! Now, Back to Business. 

Funny I should write on this topic – What To Blog About; after 6 months of blogging. I sit on my table on 2nd of January 2010 and wonder, What topic to blog about? What should I write about next? and mind you, Search Engine Optimization, Search Engine Marketing are vast!!! There is humongous amount of data out there and data that comes in everyday to blog about.

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I am currently reading Chapter 4 of Avinash Kaushik’s book, Web Analytics 2.0 & its title goes, ‘The Awesome World of Clickstream Analysis: Practical Solutions’.

And it is truly an awesome world full of fascinating metrics out there. How wonderful would it be to know what the visitors are doing on your site, if your website is good enough to hold their attention and make them come back for more? But, can you really rely on one analytics tool to get all this information? Continue Reading

I recently received a copy of Avinash Kaushik’s latest book, Web Analytics 2.0 at my door step and I must admit it’s a fantastic read. You have to grab a copy before your competition does.   By the time I reached chapter 2, I was convinced that I need to use more than one Web Analytics tool. Why? because of the huge amount of data which is sitting right there to be grasped, understood and utilized to improve the efficiency and performance of a website. Continue Reading

What is the most important aspect of website optimization after good content and well placed Meta Tags?

According to Google- High Quality linking is a significant factor in Google’s ranking algorithms. In fact, Google has dedicated a fair number of posts in its blog to educate us about the importance of having good quality backlinks.

Just Imagine having great- Interesting and relevant content on your website and not ranking anywhere near the top 10 search results. Ouch!!!!! Its time you check the number of backlinks to your website and assess their quality. Continue Reading

There are enough SEO Tools and browser toolbars on the Internet to confuse you with choices. I came across website Grader on a professional community & decided to give it a check and was mighty pleased with way the results were presented. It was simple and clean.

Website grader is a Free SEO Tool from Hubspot Company which measures the marketing effectiveness of a website. For a SEO beginner, this tool is great to use as it points out the necessary changes to be made to the website.

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